RJ Web Dev Online Search Engine Optimization (SEO)

A web site is a valuable sales tool but you can drive more sales through your site with online search engine optimization. Online search engine optimization or SEO will ensure your website's placement on both large and small search engines.

Search engines identify a number of different factors when deciding which website should appear for which keywords. Most important is content. It is important to develop valuable content that relays the message you, the company are trying to get to the consumer. However, with SEO, content alone is not enough. RJ Web Dev will write your website to maximize the probability of a search engine picking it up.

Below is a VERY generalized step by step process we will use to achieve your SEO goals.

1. Identify the proper keywords. Once the keywords that best relate to your company are identified, we research the competition level and users search statistics of each word to identify six to eight "trophy words".

2. Build the website with all of the proper meta tags. Meta tags are special HTML tags that is used to store information about a Web page but are not displayed in a Web browser. For example, meta tags provide information such as what program was used to create the page, a description of the page, and keywords that are relevant to the page. Many search engines use the information stored in meta tags when they index Web pages.

3. Insert the proper heading and title tags throughout the site. Heading tags are an important on page SEO factor because they tell search engines what content on the page is most important.

4. Build inbound links to the website and include keywords in the link text whenever possible. Search engines give a higher rank to a site that has more inbound links. In other words, the more sites that link to your website the better. One of the many ways we accomplish this is by building a social media presence.

5. Run a report, fix the errors and run it again... and again. SEO can be a slow going process. We build the site to maximize SEO and once submitted to search engines it can take three to eight months to be indexed. At RJ Web Dev, we run reports regularly to compare our SEO "compatibility" with that of you online competition. Because the competition is continually changing their website, you must continue to alter yours to stay ahead in the SEO game.

Please note that these steps are very generalized. SEO requires a long and in depth process to be successful. To ensure success, RJ Web Dev will work with you throughout the entire process and minimize the time and energy you spend on marketing efforts so that you can do what you do best - run your business.

View online search engine optimization tips.