Email Marketing

Email Marketing Can Help You Grow Your Business

Increased Sales Conversion
Email Marketing can provide your company with key benefits, increasing your sales and significantly grow your business. Increased sales conversion is one of these benefits. No matter how good your product or service, the reality is that most visitors to your web site won’t buy your product on their first visit. In fact, research indicates that it takes up to nine visits for the average shopper to make a buying decision. In other words, every effective sales process requires an element of repetition. Have you finally bought a product at the grocery store, only after seeing TV ads for it dozens of times? In addition, how many times have you been shopping on-line and added an item to your shopping cart, only to be interrupted by the phone or door bell, and never returned to check out your item? If your business can acquire potential customers’ email addresses, you can get them to revisit your website and potentially buy your product by emailing them marketing material such as a monthly newsletter, or a special promotion.

Repeat Business and Customer Loyalty
Another benefit of email marketing is generating repeat business and customer loyalty. Acquiring new customers is much more expensive and much harder work than selling to an existing one. A big component of the initial sale is recovering the costs, such as advertising and promotions, which you’ve spent to attain that customer in the first place. Repeat sales are the icing on the cake and critical to your company’s success. Keeping in touch with past and present customers on a regular basis via email allows you to build customer loyalty and generate repeat sales which are more profitable than initial sales.

Up-selling and Cross-Selling
Email can also drive up-selling and cross-selling of your products and services. For example, if your website sells beauty supplies, and someone purchases shampoo, that customer may also be interested in other hair products like conditioner, hair color, styling gel, etc. Similarly, someone interested in improving the appearance of her hair may be interested in skin-care products as well. Simple marketing software can automatically generate a series of email messages called ‘Auto-Responders’ that will follow up a purchase with offers on these products. This technique can add a great deal to your bottom line and is used by most major companies selling online.

Customer Feedback
To be successful, a business needs to see itself the way its customers see it. Feedback from your customers is crucial. It enables you to keep doing the things that positively impact your sales, and change the things that don’t. It can help you determine which products and services to provide, who to target, price points, etc. Email feedback is especially valuable because it permits your customers to be honest in their assessments, as opposed to ‘in-person’ feedback where they may feel uncomfortable relaying negative comments.

Customized Email Design
Whatever you email marketing needs, RJWebDev can create a customized email design that matches your website, logo, and/or printed materials. We can help grow your business using email marketing, increasing you sales conversion, repeat business, customer loyalty, up-selling, cross-selling, as well as obtaining valuable customer feedback.